become the

main character

of your life.

stop waiting for permission and start building the dream life you can’t stop thinking about — unapologetically, on your own terms.

from mindset shifts to digital tools, i share the exact things i use myself — so you can turn ambition into action and finally stop playing small.

EXPLORE THE SHOP
Binge the content

No one is you and that is your power

No one is you and that is your power ✶

oh hi! i’m amy

digital creator, multipassionate, serial entrepreneur, cat mom & swifitie

i inspire ambitious women to stop wasting their potential, become the main character of their story, and build a dream life they’re obsessed with — all while staying true to who they are.

Read my full story

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welcome! let me show you around

newsletter

main character diaries

a weekly, unfiltered journal entry from your ambitious bestie

youtube

the full show

building my dream life in public & showing you how to do the same

instagram + tiktok

the behind the scenes

lifestyle, pep talks, and hot takes,
come along for the ride.

Explore the CONTENT HUB

turn ambition into action.

templates, tools & courses designed to help you show up, stay consistent, and build the dream life you can’t stop thinking about. think of it as your starter pack for your main character era.

coming soon

NOTION

templates

coming soon

website

templates

Explore the shop

grab your free gifts

want a taste of what i do best? snatch my most loved freebies — and start building your dream life your way.

Screenshot of a digital quiz titled "Your brand archetype (pop stars' version)" showing multiple-choice questions and images of female pop stars like Madonna, Halsey, Rihanna, Lady Gaga, Beyoncé, Lana Del Rey, Miley Cyrus, Sabrina Carpenter, Selena Gomez, and Gracie Abrams on a computer monitor. A smartphone displays a quiz question with multiple options about talking about work, and another phone shows a group photo of female pop artists.

your pop star brand archetype

discover your vibe and what makes you unforgettable.

A digital illustration of a computer monitor, tablet, and smartphone displaying content related to content creation and strategy. The monitor shows a webpage with the title 'The Setlist - 52 founder content ideas to embrace your uniqueness & turn your followers into fans.' The tablet displays a document titled 'The best advice I ever got for GOAL,' and the smartphone shows a screen filled with text and data.

the setlist: 52 founder content ideas

embrace your uniqueness and transform your followers into fans.

CHECK OUT ALL MY FREEBIES

if you needed a sign…

this is it.

it’s your permission to:

✶ stop holding yourself back

✶ finally go all in on what you want

✶ build the life you’ve been daydreaming about

so — are you ready to go all in on yourself?

Grab a freebie
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