digital creator, multipassionate founder & professional reinventer.

oh hi! i’m amy

if there’s one thing to know about me, it’s this: i’ve never done things the ‘normal’ way.

my path has never been linear — not because i wanted to be different, but because i refused to settle. every decision i’ve made was about staying true to myself, even if it meant pivoting, starting over, or taking a road no one else around me understood.

i’ve studied 4 different fields in 4 years, skipped a school grade, lived abroad at 15, built (and burned down) more businesses than most people will in a lifetime and reinvented myself more times than i can count.

but through it all, one golden thread has stayed the same: helping women embody their potential and create a dream life they’re obsessed with.

i’m here to inspire

female creators and founders to stop waiting for permission and start showing up like they know they’re the main character.

i create content, tools & digital experiences to help ambitious women stop playing small, take up space, and build a dream life they’re obsessed with — on their own terms, without losing themself in the process.

if you’ve ever felt like you were meant for more — more freedom, more creativity, more money, more visibility — you’re exactly where you need to be.

No one is you and that is your power

✶

No one is you and that is your power ✶

01. the early days

i’ve always been multipassionate (before i even knew that was a word)

languages, literature, design, coding — i skipped grades, switched majors, and carved shortcuts because for me, boredom was worse than failure.

i needed to learn, to grow, to stretch myself.
i didn’t follow the traditional boxes of “pick one path and stick to it.”
i created my own.

02. paris & the big city spark

as a young adult leaving her home state to study design in paris, i got my first taste of the big city life — independence, culture, endless possibilities.

it planted the seed for my ultimate dream: living in new york city, where ambition, creativity & opportunities collide.

03. the hometown reality check

back in my home state, i worked a few corporate jobs that seemed great on paper: head of communications, webdesign trainer…

but behind the glossy titles, i found myself face-to-face with what i refused to tolerate: sexism, ageism, homophobia. office politics that asked me to fit in.

the message was clear: to succeed, i’d have to shrink myself, be discreet and do as i’m told. and these were things I would never do.

so i learned to walk away every time i felt disrespected, because no paycheck was worth betraying my values.

04. the entrepreneur era

i went all-in on entrepreneurship. i launched one business after another — each one a reflection of the season i was in, each one carrying the same golden thread.

• a witchy box brand, encouraging women to reveal their inner magic.
• a productivity + organization business for multipassionates, teaching them how to stop sabotaging their potential.
• a business coaching practice grounded in creating a business that fuels your dream life, not drains it.
• a personal branding agency, where i helped women become the star of their niche and rally fans around their personality.

each project was different, but all were about the same thing: potential, ambition & freedom.

some of these projects sold out. some flopped. some burned me out completely.
but none of it was wasted — every pivot taught me something new about myself and the women i wanted to serve.

05. the turning point

running my personal branding agency, i hit a wall.

i realized i was selling a transformation i hadn’t fully embodied myself yet.
i was asking women to step into the spotlight and own their place…
while i was still figuring out how to claim my own.

that dissonance didn’t sit right. so i stopped.
because I refuse to sell what i can’t stand behind with my whole chest.

06. owning the stage

i finally admitted what i’d known all along: what i really wanted was to be a digital creator. not tied to 1:1 clients. not boxed into someone else’s method.

just me — my ideas, my creativity, my projects — shared openly with the women who needed them.

not because it was the easier path (spoiler: it’s really not), but because it’s the one that lets me create the biggest impact.

1:1 work can be powerful, but i knew my mission was bigger. by creating content, tools, and digital products, i can reach thousands — not just one person at a time.

i can lead by example, practice what i preach, and help ambitious women everywhere stop hiding and start showing up.

one single thread of gold…

looking back, every project i’ve ever started has been about the same thing:

🖤 helping women stop hiding.
🖤 showing them they’re powerful, ambitious, capable of more.
🖤 inspiring them to build a life they don’t want to escape from.

that’s still my mission today, as a digital creator. through my videos, newsletters, templates, guides, workshops — and through my own personal experience. the tools & methods i’m sharing have always been tested and approved by me first.

my mission has never changed. the packaging did. the job titles did. but at the core, it’s always been about one thing: helping ambitious women achieve their potential, become the main character of their story, and create a dream life they’re obsessed with — on their own terms.

get to know me

huge swiftie since 2009
(rep & lover girlie)

feminist + i put the
“l” in lgbtq+

baby pink, rhinestones & black is my aesthetic

dreaming of a luxury nyc life

built 7 businesses & reinvented myself +100 times

neurodivergent + multipassionate

crazy cat mom
(2 clingy babies)

love a good mocktail with a charcuterie board

entrepreneur since 2019

favorite quote: “no one is you, and that is your power.”

what i believe in

✦ your personality is the key to your success.
✦ you don’t have to choose between creativity and strategy.
✦ you’re allowed to want more.
✦ you don’t need anyone’s permission but your own.
✦ you’ll never “feel ready” — you just have to decide to start.
✦ if you’re scared, do it anyway.
✦ the right moment is the one you choose.
✦ nothing changes if nothing changes.

this isn’t just my corner of the internet.

it’s your permission slip to:

✦ stop waiting for the “right” time
✦ take messy action, even when you’re scared
✦ own your story like the main character you are
✦ and build a life you’re obsessed with